AKAR Ural will compile the first rating of advertising agencies of the Ural Federal District
For the first time, the Association will present data on market volumes and the level of customer service of the advertising industry in six regions of the Urals: Kurgan, Sverdlovsk, Tyumen, Chelyabinsk regions,Khanty-Mansi Autonomous Okrug and Yamalo-Nenets Autonomous Okrug (YaNAO).
Agencies will be judged on four dimensions:
- level of service;
- key customers;
- turnover (the amount of revenue from the sale of advertising and communication services)
Who can participate?
The rating is declarative in nature. An agency that plans, purchases and sells advertising in the media with an annual turnover of at least 10 million rubles and a staff of five employees can become its participant. Another condition is that the head office of the company must be located on the territory ofthe Ural Federal District.
The organizing committee of the rating included top managers of the agencies of the Ural representative office of the Association of Communication Agencies of Russia (AKAR), the directorate of AKAR and representatives of the auditor, including the head of the research department of the “GlavSovetnik”Communication Agency Ekaterina Kovarina.
The results of the rating will be presented on July 27-28. Do you want to take part? The position can befound at the link below: