News

GlavSovetnik Communications Agency, the Russian Managers Association and the Institute for Strategic Communications and Social Projects (Instratcom) are conducting a study on the changes that the communications industry has been undergoing since 2022. The panel was organized by the Federal Research Center of the Russian Academy of Sciences, the Russian Society of Sociologists and the … Continue reading “Human Resources for the Communications Industry: a Study “

The main item on the agenda was the Illegal Ads Posted by Bloggers: a Threat to Society debate. Khachatur Dertsyan, Digital Director at our agency, took part in the panel discussion. Organized by the Commission for the Development of the Information Community, Mass Media and Mass Communications (acting under the Civic Chamber of the Russian … Continue reading “GlavSovetnik took part in the panel discussion organized by the Civic Chamber of the Russian Federation“

Today our team is in a hurry to congratulate the Chairman of the Board of Directors of the SC “Chief Adviser” of JSC “Business News Media” on a personal New Year!< / p>

Congratulations to all PR specialists of Russia on their professional holiday! A competent public relations specialist is always a guarantee of a successful business, especially in difficult and crisis times. The “GlavSovetnik” values his employees and wholeheartedly wishes them and all the PR people of the country a large stock of creative ideas, a positive … Continue reading “Happy Holiday to us, PR people!”

Last weekend, the third stage of the “Vedomosti” business regatta took place in Sochi, in the “Imereti” yacht port. The Communication Agency “GlavSovetnik” participated as part of two teams: The first team, the “GlavSovetnik”, turned out to be truly international: the CEO of the agency Boris Molodov, the Director of the Department of Public Relations … Continue reading “The team “GlavSovetnik” became the winner of the “Vedomosti” business regatta!”

The communication agency “GlavSovetnik” has joined the Association for the Development of Digital Agencies (ARDA) ARDA is a non-profit association of Digital market professionals whose main business is located in Russia. ARDA is an association of legal entities providing information and communication digital services, such as: development and placement of advertising, creation of web sites, … Continue reading “GlavSovetnik at ARDA”

On July 7, 2022, the XXII National Award “Media Manager of Russia – 2022” was held. Boris Molodov was awarded in the category of Top-management “Communication Agency”.

On July 7, MIA Russia Today hosted the conference “Challenges-2030. Sustainable development of regions”, dedicated to the 20th anniversary of the Committee on Sustainable Development and ESG ofthe Association of Managers. The CA “GlavSovetnik” acted as a communication partner of the event. As a result of the conference, it became clear that, despite the crisis, … Continue reading “Association of Managers: despite the crisis, Russian companies remain faithful to ESG principles”

On July 6, within the framework of the International Industrial Exhibition “Innoprom” 2022, the talkshow ProTourism took place. On July 6, within the framework of the International Industrial Exhibition “Innoprom” 2022, the talkshow ProTourism took place. The discussion was attended by: Director of the Department for the Development of Tourism and the Hospitality Industry of … Continue reading “Are there any prospects for domestic tourism? The talk show “RroTourism” was held at Innoprom”

The international industrial exhibition INNOPROM 2022 has been opened in Yekaterinburg on July 4. This year the theme of the exhibition is “Industrial Transition: from Challenges to new opportunities”.Kazakhstan became the main partner country. The exhibition will last until July 7 It is attended by about 500 exhibitors from more than 30 countries. Boris Molodov, … Continue reading “CA “GlavSovetnik” at Innoprom 2022”

On July 7, 2022, the conference “Challenges 2030 Sustainable development of regions”, dedicated tothe 20th anniversary of the ESG and Sustainable Development Committee of the Association of Managers, will take place. Time: from 10.3 to 18 Place: Moscow, PressMIA (International multimedia press center) “Russia Today”, Zubovsky Boulevard, 4 Format: offline + online Registration: by link … Continue reading “ANNOUNCEMENT: CHALLENGES OF 2030 Sustainable development of regions”

In honor of the anniversary on June 25, the project “Drugoe Delo” (“Another matter”) of the presidential platform “Russia is the Land of Opportunities”, with the support of the St. Petersburg TV channel, held a conference “Ways to motivate young people with the help of the project «Drogoe Delo»: a bridge for dialogue between youth, … Continue reading “Ideas on how to improve the lives of young people have been put together in St. Petersburg”

The Russian Academy of Public Relations (RAOS) and the “Kommersant” Publishing House announced the results of the anniversary X-National-Rating of communication companies NR2K-2022. Boris Molodov, General Director of the “GlavSovetnik” CA: “This is another great victory for us!Compared to last year, the agency has risen in the ranking by as many as 18 positions. This … Continue reading “The communication agency “GlavSovetnik” entered the TOP-30 of the National rating of communication companies NR2K-2022”

The Kronstadt historical and cultural complex Fort “Konstantin” hosted the second stage of the Vedomosti business regatta, which was held as part of the music, sports and gastronomy festival “Sails of Kronstadt”. For the second year in a row, “Sails of Kronstadt” has become one of the brightest and most popular parties of the SPIEF. … Continue reading “The team of the GlavSovetnik took part in the Vedomosti business regatta!”

On June 17, at the St. Petersburg International Economic Forum (SPIEF-2022), the Association of Managers held a round table of the Committee on Mass Media and Information Policy. “What to talk about” for businesses and the media in the changed conditions was discussed by representatives of leading publications – Peter Lidov-Petrovsky, Director of Communications of … Continue reading “What should business and the media talk about in the changed conditions”

The delegation of the Communication Agency “GlavSovetnik” visited the anniversary St. Petersburg International Economic Forum. Boris Molodov, General Director of the “GlavSovetnik” CA: “I am very glad that the Forum took place,contrary to all forecasts. Such large-scale business events are simply necessary for business development. This year, the business program was more intense than ever, … Continue reading “GlavSovetnik at SPIEF 2022”

On June 14, 2022, the results of the IX All-Russian rating of Directors of Corporate Communications and Corporate Relations departments TOP-COMM were officially announced. Boris Molodov, General Director of the CA “GlavSovetnik”, took 8th place in the rating in the nomination of the TOP-25 Heads of agencies (advertising, marketing and PR). “It is a great … Continue reading “The General Director of the Communication Agency “GlavSovetnik” entered the TOP-10 of theTOP-COMM 2022 rating”

Congratulations to all citizens of our great country on the holiday! May you always be accompanied by prosperity and good luck! Be happy, energetic, cheerful and friendly and let everything that unites us make us stronger!

The Silver Mercury 2022 Festival has completed its work. Two days, 48 hours, of the business program brought together specialists in communications, marketing and advertising industry. The Communication Agency “GlavSovetnik” co-organized one of the sessions of the program: “Moscow has its limits! How to get a regional customer on a good budget— advertising expansion of … Continue reading “How to get a regional customer on a good budget — advertising expansion of regional business”

On June 8, as part of the Silver Mercury XX2 Festival, a session will be held: How to get a regional customer on a good budget — advertising expansion of regional business. While large advertising budgets are in question and many companies have taken await-and-see attitude, regional businesses are looking for access to the Moscow … Continue reading “Announcement: “Moscow has its limits! How to get a regional customer on a good budget — advertising expansion of regional business””

The Forum was held on May 27-28 in Buryatia. The speakers discussed projects and prospects of cooperation between the two countries. More than 300 entrepreneurs from Mongolia and Russia presented their products at the fair. At the event, the “GlavSovetnik” was represented by Alexander Pisarevsky, the commercial director of the Communication Agency. “It is right … Continue reading ““GlavSovetnik” took part in the first international forum “Russia – Mongolia””

On May 27 and 28, waste paper was collected in Yekaterinburg in favor of homeless animals. The employees of our Yekaterinburg office did not stand aside and took part in the action, handing over 20 kg of material. This is how we managed to support homeless animals – all the proceeds during the campaign will … Continue reading “Hand over the paper – save the dog, the cat, and the tree!”

The 26th Russian Internet Forum has ended! Three days of brilliant performances, useful insights and live communication are behind us. Today, at the AKOS section, we talked about how the digital language is changing, about the transition to new platforms, figured out the subtleties of media consumption and media hygiene, decided which strategy to choose … Continue reading “How not to go crazy with information? The RIF gives the answer”

Managing Partner Boris Molodov participated in the work of the jury from the Communication Agency“GlavSovetnik”. “To be honest, the work was not easy, this year there was a very large number of participants, among whom there were quite unexpected applicants. We argued a lot, but in the end, we chose the best representatives of the … Continue reading “The first stage of the contest voting of the best advertising projects Silver Mercury X2 took place”

Huge gratitude, honor and glory to our veterans who heroically fought for the freedom of our Motherland on the front lines and on the home front. Bright memory to the heroes who gave their lives for the happiness and well-being of their loved one sand their people! May this spirit of victory always inspire our … Continue reading “Congratulations on the 77th anniversary of Victory in the Great Patriotic War!”

The Communication Agency “GlavSovetnik” congratulates all workers today! The holiday of May 1 is a special day that embodies creative work and glorifies everyone working for the benefit of society and the country! Today, in a rapidly changing reality, it is especially important to realize that each person makes a great contribution to the overall … Continue reading “Happy Spring and Labor Day!”

On April 18, a round table on the topic “Personnel for the communication industry – development tracks” was held in the hall of the Academic Council of the RSUH (Moscow). The organizers: the Communication Agency “GlavSovetnik”, “Interium” Digital Agency and the Association of Managers The participants – representatives of the PR industry from the relevant … Continue reading ““A lot was taken away from us, but the market was not taken away””

The Communication agency “GlavSovetnik”, “Interium” Digital Agency and the Association of Managers invite you to take part in the Round Table on the topic: “Personnel for the Communications Industry –Development Tracks”, which will be held on April 18, 2022 from 15:30 to 17:30. Format: hybrid, connection link will be available after registration. Registration: https://amrcommunity.timepad.ru/event/1984573/ Off-line … Continue reading “Announcement: Round table “Personnel for the Communications Industry – Development Tracks””

SILVER MERCURY is one of the largest advertising and marketing communications festivals. This year, SILVER MERCURY will be held for the 22nd time and will include not only a competition for thebest advertising projects, but also a large-scale forum, the main task of which is to bring advertisers and advertising agencies together on one platform. … Continue reading “Boris Molodov, Managing Partner of the CA “GlavSovetnik”, Joined the Silver Mercury Festival Jury”

For several years, since the relocation of the head office, our company has been dynamically developing and operating in Moscow. But we do not forget our roots! Now the priority direction of development is precisely the regional one for the CA “GlavSovetnik”. The company’s partner network has already been built in the largest cities of … Continue reading “Communication agency “GlavSovetnik” – regional direction”

In the context of rapid changes that have affected absolutely all areas of business, including the communications industry, the agency initiated a study to identify what global trends have emerged inour area, in terms of personnel issues. Are we threatened with oversaturation of the personnel market due to the withdrawal of some international agencies? What … Continue reading “The CA “GlavSovetnik” is conducting a study of the state of the personnel market in the field of communications”

For the first time, the Association will present data on market volumes and the level of customer service of the advertising industry in six regions of the Urals: Kurgan, Sverdlovsk, Tyumen, Chelyabinsk regions,Khanty-Mansi Autonomous Okrug and Yamalo-Nenets Autonomous Okrug (YaNAO). Agencies will be judged on four dimensions: prominence; level of service; key customers; turnover (the … Continue reading “AKAR Ural will compile the first rating of advertising agencies of the Ural Federal District”

Due to the blocking of Facebook in Russia, the main official page of the “GlavSovetnik” Communications Agency is now on Vkontakte – follow the link https://vk.com/glavsovetnik and subscribe to the agency group – we will be in touch!

On this beautiful spring day, we want to congratulate dear ladies on the International Women´s Day! You are a source of inspiration and joy, for you, we, men, are ready to do anything,and even a little more! You are all so amazingly different, so we want to wish you to always be yourself. We are … Continue reading “Congratulations on March 8!”

At the time of unprecedented sanctions pressure, domestic business leaders, well-known analysts, and economists will share forecasts about the situation in the macroeconomic, practical and social contexts in order to jointly determine the most favorable scenarios for resolving the current crisis. Tomorrow, March 1, 2022, the first #CrisisLab meeting with HSE Professor, Doctor of Economics … Continue reading “The Association of Managers launches a series of dialogues #CrisisLab”

The Communication Agency “GlavSovetnik” congratulates all men on the Defender of the Fatherland Day! It is one of the Russian national holidays. May there be many bright, interesting and kind events in your life, and only your beloved and dear people walk side by side with you, for whom you are the most important protector, … Continue reading “Happy February 23!”

On February 19, on the basis of the Ural Federal University, students defended their final theses on the basis of the course on marketing from the leading experts of the AKAR market. The projects were defended in front of the commission of experts from AKAR Ural and representatives of companies whose cases formed the basis … Continue reading “The 9th stream of the AKAR Workshop has ended!”

Today, an open presentation of the competitive projects included in the shortlist of the National Award in the field of public relations “Silver Archer” took place. On behalf of “GlavSovetnik” Communication Agency, Alexander Pisarevsky, commercial director,successfully defended the project “Popularization of Rosneft’s Environmental Initiatives” in “the ESG Communications: Ecology and Sustainable Development” nomination. The listeners … Continue reading “Defense of the project at the national award “Silver Archer””

The topic of carbon neutrality is becoming more and more important in the world and in Russia in particular. Governments, business communities and public organizations are not only discussing but also taking concrete steps to reduce their carbon footprint. First Deputy Prime Minister of the Russian Federation Andrey Belousov instructed the Ministry of Finance and … Continue reading “The trend towards carbon neutrality”

The “GlavSovetnik” Communication Agency has officially joined one of the leading business associations in Russia — the Association of Managers. We thank our colleagues for their trust and look forward to mutually beneficial and long-term cooperation!

Boris Molodov, Managing Partner of the “GlavSovetnik” Communication Agency, was included in the expert jury of the 13th “KonTEKst” award, a competition for the best communication projects in the fuel and energy complex and industry. “I consider such highly specialized awards as the “KonTEKst” award to be very important for professional recognition. After all, the … Continue reading “Boris Molodov joined the jury of the “KonTEKst” award”

The Center for the Development of Communications in the Fuel and Energy Complex and the Committee for Communications in the Fuel and Energy Complex of the Russian Association for Public Relations announce the next launch of the All-Russian intersectoral award “KonTEKst”. This is the thirteenth year of the country’s leading National Communication Competition. All this … Continue reading “The 13th KonTEKst Prize accepts applications for the competition of the best communication projects in the fuel and energy complex and industry”

The “GlavSovetnik” Communication Agency was shortlisted for the “Silver Archer” National Public Relations Development Award with the project “Popularization of Rosneft’s Environmental Initiatives” in“the ESG Communications: Ecology and Sustainable Development” nomination. An open review and approval of our project will take place on February 16, 2022 at the Civic Chamber ofthe Russian Federation. https://luchnik.ru/news/national-award/1643898956-proekty-poluchivshie-pravo-na-.html?fbclid=IwAR1iIXH_DG43NUNxRtIX-e120Z-ytfONrGOV42ZOu-UqLnCO3f0_N9wjOOs

The jury summed up and chose the best communication projects in each of the 7 nominations. On February 4, the jury of the IV Regional Award “Silver Archer” – North-West summed up the results: “We spent the whole day working with the contestants, listening to the defense of projects andevaluating them. It’s a pity, of … Continue reading “The best communication projects of the North-West have been selected!”

On Thursday, February 3, a round table was held in Moscow on the topic “The Climate Agenda: The Roleof Technology in the Development of Communications”. The event was initiated by the communication agency “GlavSovetnik” and the Association of Managers of Russia. A study by the Institute of Strategic Communications and Social Projects (Instratcom) was presented … Continue reading ““Russia can be a trendsetter on the climate agenda.” The main ESG trends of 2022”

Climate change, the fourth energy transition, sustainability and ESG are high on the long-term global agenda. The “GlavSovetnik” and the Association of Managers of Russia are opening a series of discussion events on environmental topics, the first of which will take place this week. On Thursday, February 3,Moscow will host a round table on the … Continue reading “Climate Agenda: The Role of Technology in the Development of Communications”

Today we congratulate Ivan Sergeevich Eremin, Chairman of the Board of Directors of CA “GlavSovetnik”and JSC “Business News Media”, on his birthday! Please accept the sincerest congratulations from the entire team of the CA “GlavSovetnik” on your personal New Year! We want to wish you good health, inexhaustible vitality and constant inspiration, always accompanying good … Continue reading “Happy birthday, Ivan Sergeevich!”

Over the years of work, we have grown from a regional agency in Yekaterinburg into a federal-level company with the head office in Moscow, have accumulated a huge amount of experience, somewhere through trial and error, acquired a large partner network, implemented many projects, large-scale andnot very large, which are truly we can be proud, … Continue reading “Happy birthday, GlavSovetnik!”

We’ll be celebrating 2022 very soon! New Year is like a new page of life. Let it be filled with many positive emotions, bright events and interesting acquaintances. We wish you good luck and material prosperity, good health and fulfillment of your wishes in the New Year! May all goals be achieved and plans overfulfilled! … Continue reading “Happy New Year 2022!”

On December 20, the Foundation of the Development of Media Communications and the Information Society, the “Business News Media” publishing group (publisher of “Vedomosti”), and the Moscow State Institute of International Relations (MGIMO) signed an agreement on cooperation in creating the Global Business Media Association. The purpose of the association is to form a global … Continue reading “The International Association of Business Media was founded in Russia”

Today, they have been published the shortlist of the largest communications award in Eastern Europe,the CIS and Central Asia, – Eventiada IPRA GWA, a regional partner of the IPRA Golden World Awards, a global competition held since 1990 by the International Public Relations Association (IPRA). The CA “GlavSovetnik” was presented in the nomination “The best … Continue reading “We have been shortlisted for the 2021 Eventiada IPRA GWA International Award!”

Congratulations from the entire team of the “GlavSovetnik” on your birthday!

The “GlavSovetnik” team continues to study various aspects of the ESG agenda implementation. Today, Vedomosti’s communication platform brought together top managers of large domestic companies and financial and credit institutions, leading experts on the green agenda, independent analysts interested in promoting and implementing the ESG* agenda in order to discuss how effective regulatory policy has … Continue reading ““GlavSovetnik” and ESG”

Congratulations from the entire team of the “GlavSovetnik” on your birthday!

On November 17, Yekaterinburg hosted the 5th All-Russian Forum “Cities of Russia 2030”. Within the framework of the forum, experts and heads of cities discussed the prospects and directions for the development of municipalities. Ekaterina Kovarina, Head of the Research Department of the “GlavSovetnik”, spoke as an expert at thesession of the PROtourism Forum and … Continue reading “V All-Russian Forum “Cities of Russia 2030” – development prospects and directions”

Have you ever wondered what place the price of the product occupies in the brand’s communication policy? The head of the Research Department, the “GlavSovetnik”, Ekaterina Kovarina, talks about complex things in simple terms. Read the article

When it comes to complex products for a brand, it first seems that the idea must lead in the direction of”technically” complex products. But this is not the case at all, because most of the technically complex things we use in everyday life are not difficult at all. So, does a brand need to evaluate … Continue reading “Does a brand need to evaluate product complexity: how and why?”

Advertisers change context but keep budgets   Boris Molodov, Managing Partner of the “GlavSovetnik” agency, told which advertising channels our clients give their preference to.   Read more on the Rossiyskaya Gazeta website: https://clck.ru/YdKss

On October 21, 2021, at the site of the Ural State University of Economics, within the framework of the Marketing Week, with the support of ACAR Ural, a round table was held on the topic of innovations in marketing and advertising.   ACAR Ural experts made presentations on new trends in the marketing and advertising … Continue reading ““GlavSovetnik” at “Marketing Week””

Leonid Tsukanov, Head of the Operational Monitoring and Analytics Department of the CA “GlavSovetnik”, was invited as an expert to the II Russian-Egyptian Youth Forum, the main topics of which were “Innovation and Artificial Intelligence”.   The forum is timed on the occasion of the Year of Humanitarian Cooperation between Moscow and Cairo and brought … Continue reading “Russia, Egypt and artificial intelligence?!”

The partner of the CA “GlavSovetnik” the Institute of Strategic Communications and Social Projects (Instratcom) has compiled a rating of the Top 50 commercial companies in Russia that have been implementing community-oriented projects in the country over the past 3 years.   The rating consists of three indicators:   gross deductions for CSR; the ratio … Continue reading “TOP-50 socially responsible commercial companies published in the rating of the Institute of Strategic Communications”

We could not ignore the topic that is now being discussed, it seems, by everyone; that is the topic of sustainable development or ESG (environmental, social and corporate governance).   For quite a long time we have been successfully working with clients who actively implement and use ESG principles in their companies.   Today, with … Continue reading “The “GlavSovetnik” always tries to be in trend!”

Boris Molodov, our managing partner, was included in the annual TOP-1000 rating of Russian managers, the list that includes the top managers of the TOP-250, the media business category.   The 22nd rating “Top-1000 Russian Managers” is presented by the Association of Managers and Publishing House “Kommersant”.   You can read more about managerial quarantine … Continue reading “Boris Molodov in the annual TOP-1000 rating of Russian managers”

How the pandemic affected the development of the industry, what non-standard creative solutions stimulate business growth, new tools, technologies and cases for advertisers, as well as legislative prospects for the advertising market and modernization of the industry – all this and more was discussed at the largest event in Russian advertising, the National Advertising Forum! … Continue reading “Rebooting the advertisement industry or post-COVID thinking”

Within the framework of the National Advertising Forum “Regions”, which took place in Yekaterinburg on September 7-8, the Research Department of the Communication Agency “GlavSovetnik” conducted a survey of experts and Forum participants on the topic “Trends in the field of communications under the influence of the pandemic.”   The survey revealed that the majority … Continue reading “Communication trends under the influence of the pandemic”

The educational program was devoted to trends in creativity, as well as the peculiarities of the work of agencies with brands in the new reality. In addition to thematic discussions, the guests attended workshops, lectures, brainstorms with the participation of top managers of advertising agencies – leaders of the ACAR creative rating.   One of … Continue reading “The pandemic gave impetus to the transformation of advertising creativity in Russia”

And we have a Weekend! And this is Baltic Weekend, which is taking place right now in the Northern Capital!   The main event of the year in the field of communications!   The team of the “GlavSovetnik” came to St. Petersburg to chat with the colleagues and exchange experience.   What challenges, trends and … Continue reading “And we have a Weekend!”

Vedomosti.Gorod on the study “Self-employment in Russia” conducted by the Research Department of the “GlavSovetnik” in collaboration with the electronic staffing platform “Rocket Work”.   Follow the link to read the material.

A round table was held in Moscow, at which they presented the “Self-employment in Russia” study, carried out by the Research Department of the “GlavSovetnik” in collaboration with the electronic staffing platform “Rocket Work”   The growth leaders in terms of the number of self-employed in Russia were Ingushetia (an increase of 407% since the … Continue reading “How much, how much? Three million self-employed in the country!”

Today the “GlavSovetnik” has become a laureate of the ECO BEST AWARD in the nomination “For the contribution to the sustainable development of Russia”!   The ECO BEST AWARD is an independent public award given to the best products and practices in the field of ecology, energy and resource conservation.   We entered the competition … Continue reading “We won!”

The results of the first day of the National Advertising Forum “Regions” in Yekaterinburg. The event became the first large-scale professional offline event in the advertising industry in two years.   The business program of the first day consisted of 12 events in the format of summits, sections and discussions on topics relevant to the … Continue reading “The regional advertising market is rapidly recovering: the summed-up results of the first day of the NAF “Regions””

The “GlavSovetnik” takes part in the IX International Sports Forum “Russia – Country of Sports”.   The forum takes place from 8 to 10 September in Kazan. This is an important event in the field of physical culture, professional and mass sports, which is being held in accordance with the order of the President of … Continue reading ““GlavSovetnik” at the sports forum!”

Dear friends!   The staff of the Communication Agency “GlavSovetnik” wishes “Vedomosti” Happy Birthday!   Having gone through a long history, “Vedomosti” today remains not only the leading publication of the country and the undisputed leader of Russian business journalism, but also just a newspaper, reading which it is pleasant and helpful to start your … Continue reading “Happy Birthday, Vedomosti!”

The National Advertising Forum “Regions” will be held on September 7 and 8 in Yekaterinburg. More than 60 speakers simultaneously at three sites in non-stop mode will cover the maximum of topics of concern to the industry: from digital to regional television, from creativity to marketing, from the results of the pandemic year to the … Continue reading “An unprecedented meeting of advertisers in Yekaterinburg: navigation through the sections of the NAF “Regions””

Dear partners and industry employees!   We congratulate you on your professional holiday – the Day of the Oil, Gas and Fuel Industry Worker! Oil and gas production is the most important area of the Russian economy. Thanks to your professionalism and hard work, our country continues to develop dynamically. ⠀   We wish you … Continue reading “Congratulations on the Day of the Oil, Gas and Fuel Industry Worker!”

The competition was held as part of the First Regional Advertising Festival 2021.   In total, more than 300 works were submitted in the following nominations:   digital – online projects; creative – video, audio, print and outdoor advertising and design projects; activations – the best events, promo-campaigns and PR-campaigns.   The Expert Council, which … Continue reading “The results of the 1st professional advertising competition have been announced!”

Nowadays, geo-branding is becoming one of the most important areas of development and increasing the competitiveness of individual territories. It’s sort of a mixture of marketing and decoration.   Geo-branding is used to create an attractive image of a location and to help communicate its uniqueness to a wider audience.   Geo-branding is aimed at … Continue reading “Institute of Strategic Communications and Social Projects”

The National Advertising Forum “Regions” is a new ACAR project for the development of the regional advertising market with the participation of agencies, advertisers and the media from all over the country.   The organizers of the NAF “Regions” made sure that speakers and guests received relevant content, useful networking and fun presentation formats in … Continue reading “Why you can’t miss the NAF “Regions” in Yekaterinburg”

Boris Molodov, Managing Partner of the CA “GlavSovetnik”, in a blitz interview for the project “Point of No Return”, spoke about how the pandemic affected business.   Read the full interview by clicking the link https://1prime.ru/point_of_no_return/boris_molodov/

Friends! We are glad to share our joy – we have updated our website!   Now it became much faster to search for the information you need. Convenient navigation will allow you to easily familiarize yourself with our services, current cases and the list of clients. The new site also looks great on mobile devices. … Continue reading “Site update”

On behalf of the CA “GlavSovetnik”, we congratulate you on your professional holiday – Builder’s Day!   Thank you for making dreams come true every day. We wish to be the builders of not only beautiful buildings and objects, but also of our own happiness! Let each project – no matter whether it is a … Continue reading “Happy Builder’s Day!”

What is the power of PR? What is the image of the PR manager of our time? Today, on the PR-Specialist Day, we asked the staff of the CA “GlavSovetnik” to answer this main question of the day.   Boris Molodov, Managing Partner of the CA “GlavSovetnik”: “In my opinion, the power of PR is … Continue reading ““GlavSovetnik” congratulates its colleagues on the PR-Specialist Day!”

The communication agency “GlavSovetnik” congratulates its partners on their professional holiday – the Day of Metallurgist!   The CA “GlavSovetnik” congratulates its partners on their professional holiday – the Day of Metallurgist! Thanks to the labor of workers in the mining and metallurgical sector, the industry continues to be one of the main in the … Continue reading ““GlavSovetnik” congratulates its partners on the Day of Metallurgist!”

The organizers of the First Advertising Festival for Agencies, Brands and Freelancers from Russian regions – AKAR and AKAR Ural – announced new dates for the event: the creative educational program of the Festival and the award ceremony will take place on September 7-8 in Yekaterinburg as part of the National Advertising Forum program “Regions”. … Continue reading “The admission of creative works for the 1st Regional Advertising Festival has been extended until July 31.”

The results of the National Rating of Communication Companies NR2C for 2021 have been summed up. The CA “GlavSovetnik” entered the TOP-50, taking 47th place.   NR2C-2021 was held with the support of the Communication Industry CC under the Civic Chamber of the Russian Federation, which includes the heads of Russian industrial associations. The organizers … Continue reading ““GlavSovetnik” entered the TOP-50 rating of communication companies”

AKAR and AKAR Ural have decided to postpone the National Advertising Forum “Regions” and the offline part of the First Advertising Festival until autumn. Business and educational programs, as well as the award ceremony for the winners will take place in the fall of 2021.   Due to the drastic increase in the number of … Continue reading “The offline program of the NAF “Regions” and the First Advertising Festival is postponed”

Corporate team building in the format of a team coach session took place at the communication agency “GlavSovetnik”.   The team of the “GlavSovetnik” is growing and developing. For the first time, the entire staff of the company met at a corporate event that brought together the colleagues from Moscow, Yekaterinburg, Tyumen and Vladivostok.   … Continue reading “Teambuilding “no tie”: “GlavSovetnik” passed the flexible skills test”

Boris Molodov, Managing Partner of the CA “GlavSovetnik”, took part in a meeting of the Committee on Ecology and Environmental Protection of the Association of Managers.   Top managers of such companies as Ernst and Young, Skolkovo, En+ Group, Avito, VkusVill, Zero Waste & Sustainability School, Lamoda also took part in the work of the … Continue reading “Switching to the “green” strategy will make business more sustainable”

The VII International Forum “Primakov Readings” with the participation of leading representatives of Russian and foreign research and expert-analytical centers has come to an end in Moscow. Representatives of the CA “GlavSovetnik” took part in the work of the forum.   During the two-day event, scientists and politicians from 25 countries discussed key trends in … Continue reading ““Primakov Readings”: the experts of the “GlavSovetnik” discussed the global megatrends of our time”

The acceptance of entries for the First Regional Advertising Festival, which will be held in Yekaterinburg on July 2, continues. Participants from Tver, Novosibirsk, Izhevsk, Kazan, Moscow, Grozny, Yekaterinburg, Ufa, St. Petersburg, Barnaul, Kaliningrad, Kirov, Saratov and Vladivostok have already sent their creative cases!   The First RAF is a project of the Association of … Continue reading “From Kaliningrad to Vladivostok: the 1st Regional Advertising Festival covered the entire geography of Russia”

SPIEF-2021 (St. Petersburg International Economy Forum) was the first major international event of this year for the CA “GlavSovetnik”. Boris Molodov, the Managing Partner of the agency, presented the company at the SPIEF site and took part in the business program of the forum.   As part of the meetings planned at the forum with … Continue reading “The CA “GlavSovetnik” took part in the events of SPIEF-2021″

Local agencies and brands often bypass participation in industrial projects due to lack of experience, high cost and lack of self-confidence. This thesis was confirmed by the AKAR study among members of specialized associations from the regions of Russia. The survey was conducted in April before the start of the First Regional Advertising Festival. Market … Continue reading “Expensive participation and complicated procedures: why agencies from the regions do not participate in federal advertising competitions”

The communication project “Initiatives of Rosneft for Sustainable Development”, implemented by the CA “GlavSovetnik”, became a laureate of the XII All-Russian Competition “KonTEKst”.   A solemn ceremony of announcing the results and awarding the laureates of the KonTEKst -2021 prize was held in Moscow, within the framework of which the best communication projects, journalists and … Continue reading “The ecological project of the “GlavSovetnik” became a laureate of the national intersectoral award “KonTEKst” -2021″

The short list of the National Interindustry Award “KonTEKst”-2021 was announced. The project ” Initiatives of Rosneft for Sustainable Development”, implemented by the CA “GlavSovetnik” for PJSC “NK Rosneft”, was included in the list of the best communication projects of the companies of the fuel and energy complex and the industrial block.   The KonTEKst … Continue reading “The project of the “GlavSovetnik” was included in the short-list of the “KonTEKst” award”

Since 2021, a corporate Voluntary Medical Insurance program has been operating in the CA “GlavSovetnik”. The program is included in the company’s development plan for the next five years as an integral part of CSR.   For employees of the company, VHI is a significant benefit of the social package. Connection to the social package … Continue reading “Boris Molodov: “VHI makes business socially responsible and competitive””

In the first days of July, Yekaterinburg will host the participants of the First Regional Advertising Festival within the framework of the industrial forum NAF “Regions”. The organizers of the forum are AKAR and AKAR Ural. The CA “GlavSovetnik” is the communication partner of the event.   The 1st professional creative advertising competition is a … Continue reading “Boris Molodov: “The First Advertising Festival in Yekaterinburg will stimulate the development of the regional advertising market””

AKAR announced the start of a strategically important competition that will help identify the most creative representatives of the country’s advertising industry. It will take place in Russia from April 26 to July 2. Both large advertising agencies and brands and freelancers will be able to present work at the federal level, get an objective … Continue reading “1st. The First Regional Advertising Festival starts in Russia”

The northern capital opened the motorcycle season with an annual biker parade. Traditionally, the loudest event in April of the city on the Neva was held with the support of the city authorities. This year, the partner of the event was the CA “GlavSovetnik”.   Over the years, this large-scale event has become a favorite … Continue reading “Motorcycle-season-2021 in St. Petersburg started with the support of the CA “GlavSovetnik””

The Research and Social Projects Department of the CA “GlavSovetnik” (Instratcom) has compiled a rating of the premium segment settlements closest to Moscow.   In the study, the experts used factors that did not depend on the developers: the availability of forests, water bodies, the availability of infrastructure, the proximity of access roads. The number … Continue reading ““GlavSovetnik” has compiled a rating of premium settlements in the Moscow region”

The year 2020 radically changed communications in society, adjusting the rules of the game in the advertising market as well. Experts of the advertising industry – representatives of the largest media platforms, specialized associations, agencies, and the business community – discussed in detail the processes that took place in the regions of Russia, focusing not … Continue reading “Experts of the Russian advertising market talked about strategies for promoting business in the post-COVID reality”

The event within the framework of “PR-2021 Days” was organized by the “GlavSovetnik” communication agency with the support of the “Vedomosti” business newspaper. The panelists will discuss changes in advertising and communication strategies of small and medium-sized companies during a pandemic, the effectiveness of advertising tools and channels of interaction with the audience, touch on … Continue reading “Expert session “Advertising and communications for SMEs Lessons from the pandemic and new growth points””

The Institute for Strategic Communications and Social Projects (Instratcom) has compiled a rating of State Duma deputies whose activities in 2020 had the greatest impact on business and the state of the business sector in Russia.   When compiling the rating, the following parameters were taken into account: the deputy’s activity in social networks, activity … Continue reading “Instratkom assessed the impact of the activities of the deputies on business”

Founder, executive director of the communication agency “GlavSovetnik” Boris Molodov, along with a number of other members of the Association of Public Relations Consulting Companies (AKOS), joined the Expert Council of the Eventiada IPRA GWA – 2020 award.   Eventiada IPRA GWA is part of the IPRA Golden World Awards, a global award run since … Continue reading “Boris Molodov became a member of the Expert Council of the Eventiada IPRA GWA – 2020”

Such data are contained in a study by the Institute for Strategic Communications and Social Projects, which studied the mood of users of social networks during the period of quarantine restrictions.   According to a study based on data from monitoring and analysis of social networks, more than 25% of users most of all expected … Continue reading “During the quarantine, the Russians were waiting for the opening of restaurants and were ready to do without zoos and public events”

The Anti-Crisis Consulting Center (www.antikriz.info) was shortlisted for the PROBA Awards in the Social Project nomination.   The center was established in April 2020 to help SME entrepreneurs affected by the coronavirus crisis and the restrictive measures introduced to prevent the spread of COVID-19.   The Center’s specialists provide entrepreneurs with free individual consultations in … Continue reading “Anti-Crisis Consulting Center nominated for PROBA Awards”

Dear friends!   On behalf of the entire staff of the “GlavSovetnik” agency, we congratulate all colleagues, partners and associates on our common professional holiday – the day of a PR specialist.   Today – when the familiar world is changing before our eyes – our work becomes especially significant. Connecting different groups of society, … Continue reading “Congratulations to our colleagues and partners on the PR-Specialist Day!”

The results of the rating were announced at the forum of leaders of the communication industry NR2C “New World. New challenges. New rules”.   A total of 75 companies took part in the rating, including 14 new ones that had not previously been ranked in NR2C.   NR2C ranks Russian communication agencies by key performance … Continue reading ““GlavSovetnik” entered the TOP-60 national rating of communication companies”

Boris Molodov, Managing Partner of the “GlavSovetnik”, was among the leaders of the TOP-COMM – 2020 rating in the Top-25 Agency Heads (Advertising, Marketing, PR) nomination, taking the 20th line of the rating.   TOP-COMM is the rating of directors and departments for corporate communications and corporate relations. The rating is organized by the Association … Continue reading “Boris Molodov became one of the best heads of communication agencies according to the TOP-COMM rating”

According to him, the coronavirus pandemic that began in March was a blow to all Russian business, including the communications industry. However, its representatives were quicker than others to restructure their own business processes and develop alternative solutions for their clients: for example, to offer online formats of events instead of traditional presentations and conferences. … Continue reading “Boris Molodov: Our task is to help businesses master the communication tools that emerged and were tested during the crisis”

In the first month of its existence, the Anti-Crisis Consulting Center created by the communication agency “GlavSovetnik” has processed more than 100 appeals, 36 entrepreneurs affected by the restrictive measures introduced in connection with the coronavirus pandemic.   According to Boris Molodov, the executive director of the “GlavSovetnik”, “basically we are talking about the possibilities … Continue reading “More than 30 entrepreneurs received consulting support from the Anti-Crisis Consulting Center”

An anti-crisis consulting center for small and medium-sized businesses has been set up in Russia.   The project was initiated by the communication agency “GlavSovetnik” together with RIA “FederalPress” and the independent foundation “Institute of Strategic Communications”.   The center is a non-governmental support institution for SMEs affected by the pandemic and the economic crisis. … Continue reading ““GlavSovetnik” launched an anti-crisis consulting center for small and medium-sized businesses”

The communications sector will overcome the crisis relatively easily and will recover quickly after the situation stabilizes, says Boris Molodov, “GlavSovetnik” Executive Director.   He expressed this opinion in a video interview with the “Federalpress” resource. As B.Molodov notes, during the crisis “the demand for PR services will be quite large one way or another. … Continue reading “The PR industry will survive the crisis relatively easily and will be one of the first to come back to its senses.”

This opinion was shared by the executive director of the “GlavSovetnik” Boris Molodov with the publication “Federalpress” in the material devoted to the present and future of the PR, marketing and advertising market.   In his opinion, all market sectors are now experiencing serious stress and the PR and marketing industry is no exception. “We … Continue reading “PR and marketing industry is under severe stress, but could win in the medium term”

A new way to draw attention to a problematic topic was invented by PR specialists of one of the country’s energy companies.   On Monday, December 16, several anonymous telegram channels posted fake messages that the “GlavSovetnik” communications agency was the customer of a PR campaign against one of the country’s small energy companies. We … Continue reading “The official statement of the CA “GlavSovetnik” on the false information disseminated on the Web”

Friends, we have great news!   We hasten to inform you that as of recently the Communication Agency “GlavSovetnik. Region” is a member of the Association of Public Relations Consulting Companies (AKOS). A short excursion:   AKOS is the Russian division of the International Association of Public Relations Consultants (ICCO), which was founded in 1988. … Continue reading ““GlavSovetnik” became a member of AKOS”

What difficulties do federal PR specialists experience when working with regional journalists? The list of problems will be extensive and you can list sensitive topics all day long. But we have prepared some tips on how to increase the chances of effective publication in regional media:   1. Linking news to a place.   Regional … Continue reading “How to increase the chances of effective publication in regional media?”

Snapchat entered the top-5 most popular social networks in Russia for the first time, according to a study by Mediascope. In six months, its monthly audience has doubled: from 1.7 million users in December 2018 to 3.2 million in June 2019.   The American social network has taken the place of the popular social network … Continue reading “Snapchat entered the top-5 social networks”

Communications professionals are constantly on the lookout for ideal ways to work. We suggest that you familiarize yourself with the advice of one of the founders of modern PR – Sam Black.   Demand only truthful information; Keep your message simple and straightforward; Don’t overcharge or exaggerate; Don’t forget that half of your audience is … Continue reading “Sam Black’s PR Tips”

What options for interaction with the press can be used in your work?   Informal meetings. These are “no tie” meetings. This way you can strengthen friendly contacts with journalists. Product presentation. As a rule, it is held a few days before the official announcement for consumers and comes in a closed format. Press tours … Continue reading “Smart PR: how to work with the press”

Creating a brand positioning concept is a laborious process. The brand allows you to influence consumers, create strong associations with the company and stand out from the rest. Concept development takes place in several stages:   Definition of target audience and its needs. It is necessary to determine what the target audience needs, its age … Continue reading “Brand positioning”

One of the main goals of a full-time PR manager of a large company is to promptly comment on any problem that arises. Better yet, in the very first hours of the crisis, organize a press conference, which will be attended by the top officials of the company.   Julia Bayer, a member of the … Continue reading “Communication in a crisis”

A recent study by the analytics service TGstat has shown that the audience of the messenger is “aging” in comparison with 2017. If earlier users 18-24 years old accounted for 40% of the audience, now their share has decreased to 27%. The age group “25-34” has increased in volume by 1 percentage point and is … Continue reading “Telegram has aged”

It is a common phenomenon among young companies that they do not know where to start PR-promotion. Chaotic experiments begin, various communication channels and formats, material placement sites and the like, but the expectations do not justify the results.   Better to discard the idea of ​​mindless low-impact PR. To avoid such failures, you need … Continue reading “PR promotion of small business”

We’ll be celebrating 2022 very soon! New Year is like a new page of life. Let it be filled with many positive emotions, bright events and interesting acquaintances. We wish you good luck and material prosperity, good health and fulfillment of your wishes in the New Year! May all goals be achieved and plans overfulfilled! … Continue reading “Happy New Year 2022!”

On December 20, the Foundation of the Development of Media Communications and the Information Society, the “Business News Media” publishing group (publisher of “Vedomosti”), and the Moscow State Institute of International Relations (MGIMO) signed an agreement on cooperation in creating the Global Business Media Association. The purpose of the association is to form a global … Continue reading “The International Association of Business Media was founded in Russia”

Today, they have been published the shortlist of the largest communications award in Eastern Europe,the CIS and Central Asia, – Eventiada IPRA GWA, a regional partner of the IPRA Golden World Awards, a global competition held since 1990 by the International Public Relations Association (IPRA). The CA “GlavSovetnik” was presented in the nomination “The best … Continue reading “We have been shortlisted for the 2021 Eventiada IPRA GWA International Award!”

A new way to draw attention to a problematic topic was invented by PR specialists of one of the country’s energy companies.   On Monday, December 16, several anonymous telegram channels posted fake messages that the “GlavSovetnik” communications agency was the customer of a PR campaign against one of the country’s small energy companies. We … Continue reading “The official statement of the CA “GlavSovetnik” on the false information disseminated on the Web”

Friends, we have great news!   We hasten to inform you that as of recently the Communication Agency “GlavSovetnik. Region” is a member of the Association of Public Relations Consulting Companies (AKOS). A short excursion:   AKOS is the Russian division of the International Association of Public Relations Consultants (ICCO), which was founded in 1988. … Continue reading ““GlavSovetnik” became a member of AKOS”