The communication project “Initiatives of Rosneft for Sustainable Development”, implemented by the CA “GlavSovetnik”, became a laureate of the XII All-Russian Competition “KonTEKst”.
A solemn ceremony of announcing the results and awarding the laureates of the KonTEKst -2021 prize was held in Moscow, within the framework of which the best communication projects, journalists and experts from the fuel and energy complex and power engineering were named.
The work presented by the “GlavSovetnik” for the competition was recognized as the best environmental project. The main goal of the project is to show the company’s contribution to the implementation of the UN sustainable development goals in the context of the environmental agenda.
During the implementation of the project, large-scale socially significant events were held in more than 23 regions of Russia and abroad with the involvement of the public, environmental experts, representatives of the media and social media.
The campaign in support of the project resulted in more than 100 events held, about 20 thousand publications in federal and regional media, social media and the blogosphere. The total audience reach has exceeded 20 million people.
“This award is really very important and valuable to us. Despite the fact that the CA “GlavSovetnik” has been in communications for many years and there are large fuel and energy companies among our customers, we have long remained in the shadows, working in the fields”, commented Boris Molodov, Managing Partner of the CA “GlavSovetnik”. “The work on the project allowed us to demonstrate all our competencies in the field of information and communication technologies in the framework of the implementation of the task. I would also like to thank the irreplaceable organizer of the competition, Irina Esipova, for her personal contribution to the development of the Prize. ”