Does a brand need to evaluate product complexity: how and why?

When it comes to complex products for a brand, it first seems that the idea must lead in the direction of”technically” complex products. But this is not the case at all, because most of the technically complex things we use in everyday life are not difficult at all.

So, does a brand need to evaluate product complexity? How and why?

Told by Ekaterina Kovarina, Head of the Research Department of the “GlavSovetnik”.

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