“GlavSovetnik” at “Marketing Week”

On October 21, 2021, at the site of the Ural State University of Economics, within the framework of the Marketing Week, with the support of ACAR Ural, a round table was held on the topic of innovations in marketing and advertising.

ACAR Ural experts made presentations on new trends in the marketing and advertising industry, discussed new opportunities for the development of the advertising market, as well as the prospects for new COVID restrictions for the market.

Our expert and head of the research department of the “GlavSovetnik” Ekaterina Kovarina made a presentation on the transformation of the research process in the framework of the trend for product marketing, in which she spoke about the changes in classical approaches to marketing research.