Announcement: “Moscow has its limits! How to get a regional customer on a good budget — advertising expansion of regional business”

On June 8, as part of the Silver Mercury XX2 Festival, a session will be held: How to get a regional customer on a good budget — advertising expansion of regional business.

While large advertising budgets are in question and many companies have taken await-and-see attitude, regional businesses are looking for access to the Moscow and even federal markets and are expanding their presence in the regions.

How to look for regional customers and what to offer them, how to negotiate with them, what needs do they need to fulfill?

What common regional difficulties will the agencies face when moving to the regions, and how to overcome these difficulties?

What tools really work in the regions and how to earn money there?


Alina Belkovskaya, PR coach, media expert, PR Director of Silver Mercury 2022


Alexander Pisarevsky, Commercial Director of the “GlavSovetnik”Communications Agency;

Ekaterina Kovarina, Deputy Director General of the Institute of Strategic Communications and Social Projects (Instratcom);

Nina Isaichenko, Deputy General Director of the Public Opinion discussion platform;

Roman Godin, Advertising Director, Vedomosti newspaper.


Hemisphere Hall, Start Hub Krasny Oktyabr, Bersenevskaya Embankment.,6c3, floor 4

When: 16:00, June 8th

To get acquainted with the full program of the festival, follow the link:

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