The short list of the National Interindustry Award “KonTEKst”-2021 was announced. The project ” Initiatives of Rosneft for Sustainable Development”, implemented by the CA “GlavSovetnik” for PJSC “NK Rosneft”, was included in the list of the best communication projects of the companies of the fuel and energy complex and the industrial block.
The KonTEKst Prize is annually held within the framework of the “KonTEKst Solves Everything” Forum. More than 150 works were submitted for participation in the competition. The expert jury determined the main criteria for evaluating projects: they were the strategic nature, efficiency and effectiveness of the implemented projects, great importance was given to evaluating the implementation technology, the use of PR tools, creativity and the significance of the project for the industry and the country.
The main objective of the project submitted for the competition was the implementation of Rosneft’s initiatives in the field of sustainable development aimed at improving the quality of life in the regions where it operates, developing healthcare, science and education, culture, and environmental protection.
Within the framework of the PR project, the “GlavSovetnik” developed a communication strategy, the purpose of which was to form the image of Rosneft as a leader among fuel and energy companies in the field of sustainable development. The project team carried out a large-scale advertising and information campaign in more than 23 regions of Russia. In the course of its implementation, about 30 major socially significant events took place, more than 20 thousand publications were published in federal and regional media, social media and the blogosphere. The total audience reach has exceeded 20 million people.
The next stage of the award will be the Day of open presentations with full-time defense of projects, which will be held in Moscow on May 19 on the basis of the branch scientific and educational center of the country, the Russian State University of Oil and Gas named after V.I.Gubkin. The winners of the award will be announced on May 21st.
A complete list of the projects included in the shortlist is published on the official website of the award.
The KonTEKst award was organized in 2009 with the aim of identifying and popularizing the best communication practices of energy companies and brings together communication specialists, experts and journalists from all branches of the fuel and energy complex. The competition is held with the support of the Ministry of Energy of Russia and is an official event of the Communications Committee in the fuel and energy complex of RASO (the Russian Association for Public Relations). The founder and operator of the award is the Fuel and Energy Complex Communications Development Center.