Nowadays, geo-branding is becoming one of the most important areas of development and increasing the competitiveness of individual territories. It’s sort of a mixture of marketing and decoration.
Geo-branding is used to create an attractive image of a location and to help communicate its uniqueness to a wider audience.
Geo-branding is aimed at attracting new investors, tourists, and developing foreign markets.
Ekaterina Kovarina, the Head of the Research and Social Projects Department of the CA “GlavSovetnik”, has analyzed what true geo-branding is and how important the correct identity is.