Communications professionals are constantly on the lookout for ideal ways to work. We suggest that you familiarize yourself with the advice of one of the founders of modern PR – Sam Black.


  • Demand only truthful information;
  • Keep your message simple and straightforward;
  • Don’t overcharge or exaggerate;
  • Don’t forget that half of your audience is women;
  • Avoid boredom in your communication. Try to be interesting to the interlocutor;
  • Don’t forget about the form of communication. Do not allow extravagance and pretentiousness;
  • Don’t forget that public opinion is very important for marketers and PR people;
  • The seventh point must be constant and continuous;
  • Be constructive and persuasive at all stages of communication