Sam Black’s PR Tips

Communications professionals are constantly on the lookout for ideal ways to work. We suggest that you familiarize yourself with the advice of one of the founders of modern PR – Sam Black.


  • Demand only truthful information;
  • Keep your message simple and straightforward;
  • Don’t overcharge or exaggerate;
  • Don’t forget that half of your audience is women;
  • Avoid boredom in your communication. Try to be interesting to the interlocutor;
  • Don’t forget about the form of communication. Do not allow extravagance and pretentiousness;
  • Don’t forget that public opinion is very important for marketers and PR people;
  • The seventh point must be constant and continuous;
  • Be constructive and persuasive at all stages of communication