Communications professionals are constantly on the lookout for ideal ways to work. We suggest that you familiarize yourself with the advice of one of the founders of modern PR – Sam Black.
- Demand only truthful information;
- Keep your message simple and straightforward;
- Don’t overcharge or exaggerate;
- Don’t forget that half of your audience is women;
- Avoid boredom in your communication. Try to be interesting to the interlocutor;
- Don’t forget about the form of communication. Do not allow extravagance and pretentiousness;
- Don’t forget that public opinion is very important for marketers and PR people;
- The seventh point must be constant and continuous;
- Be constructive and persuasive at all stages of communication