The Center for the Development of Communications in the Fuel and Energy Complex and the Committee for Communications in the Fuel and Energy Complex of the Russian Association for Public Relations announce the next launch of the All-Russian intersectoral award “KonTEKst”.
This is the thirteenth year of the country’s leading National Communication Competition. All this time,KonTEKst has been bringing together communicators, experts and journalists from all sectors of the fuel and energy complex – oil and gas, electric power, nuclear, coal, as well as industrial companies. We also invite representatives of the power engineering industry, suppliers of equipment for the fuel and energy complex, designers, research centers that develop technologies for the energy industry, and universities to participate in the competition.
The competition is actively developing, keeping up with the times. This is no longer just an award, but a whole ecosystem with new opportunities for all participants.
The jury of the award is replenished with new talented and well-known experts in the communications industry, new hybrid formats of interaction with participants are emerging. “KonTEKst” has launched onInstagram “Meetings in KonTEKst” with leading industry experts on a variety of issues relevant to communication specialists.
The organizing committee of the award plans to hold a forum and an award ceremony for the laureates of the “KonTEKst” award at the end of May 2022
We will inform you about the exact date and place later.
The award has always been held with the aim of identifying and popularizing the best communication practices, promoting the growth of professionalism of press service specialists, establishing quality standards in the profession, and increasing the importance of communication activities of companies.
Thanks to it, representatives of all regions of the country learned about new PR technologies, shared information about their projects, exchanged knowledge and ideas, which they then successfully put into practice, got to know each other, created new joint successful projects, and developed together withthe whole country.
The laureates of the award are the leaders of the country’s communications industry, recognized masters and true professionals in their field.
Companies of the fuel and energy complex of Russia compete in ways and methods to achieve the optimal result in solving communication problems by implementing their PR projects.
The list of nominations has expanded – three new ones have appeared. The first is related to the information activity of the company during the pandemic. Within the framework of this nomination,projects that are implemented to assist in the fight against coronavirus infection and projects on internal communications that unite and motivate employees during this difficult period can be presented. The second new nomination is related to the ESG theme, which is actively developing in various industries.The third is aimed at analyzing and evaluating communication projects for the development of digitalization.
So, the competition accepts projects in the following categories:
- Best Communication Performance
- Projects for information support of a company or project
- Projects aimed at working with youth and developing human resources
- Projects aimed at environmental protection and ecology
- Projects for promotion of energy efficiency and energy conservation
- Projects aimed at the development and implementation of innovative technologies
- Territory development projects
- Projects for the development of CSR – corporate social responsibility
- Projects for work with state authorities and local governments
- Consumer Projects
- Charity projects
- Anti-crisis PR projects
- Image PR projects
- Social projects
- Educational projects
- Communication activities for ESG
- Digital transformation
- Digital projects
- Corporate media
- Corporate calendars
- Corporate volunteering projects
- Communications leader
- The best presentation of the project at the Day of Open Presentations
In the “Leader of Communications” nomination, a personal contribution to the development of the communications industry is evaluated, and one of the main evaluation criteria will be the quality of thevideo presentation of the nominees.
The criteria for evaluating the communication activities of companies have changed. This year, the activity will be evaluated according to additional indicators, the main of which are: the impact on the results of the company’s economic activity, information activity, the efficiency and completeness of information provided in the media and social networks, professionalism in interacting with journalists and bloggers.
The analysis is carried out on the basis of a completed questionnaire, which you will find on the website.
As part of the “KonTEKst” award, in order to support the most talented journalists writing on the topics of the fuel and energy complex, a competition is traditionally held among representatives of federal and regional media.
A competition is also organized among the most active in the media independent experts of the fuel andenergy complex and industry, commenting on the activities of the fuel and energy complex and the country’s industrial unit.
The competition jury is represented by leading experts of the PR community and mass media,journalists, press service employees, representatives of state companies and business structures,government departments.
Applications will be accepted until April 1, 2022
You can fill out the application and registration form on the award website: https://konkurs-tek.ru/
Or send it by mail to the address of the Organizing Committee.
Organizer of the competition: Center for the Development of Communications of the Fuel and Energy Complex (TEK).
Chairman of the Organizing Committee – Irina Esipova, Director of the Center for the Development of Communications in the Fuel and Energy Complex, Chairman of the Communications Committee in the Fuel and Energy Complex and a member of the Executive Committee of the RASO, a member of the Council of the Guild of Marketers.
We are traditionally supported by the official partners of the competition:
- Russian Association of Public Relations (RASO);
- National Award in the field of development of public relations “Silver Archer”;
- Union of Journalists of Russia;
- Association of Communications and Corporate Media Directors of Russia (AKMR);
- Association of Companies in the Field of Development of Public Relations (AKOS);
- International Advertising Association (IAA)
- Guild of Marketers of Russia;
- Faculty of Journalism, Lomonosov Moscow State University;
- MGIMO (U) Ministry of Foreign Affairs of the Russian Federation;
- Gubkin Russian State University of Oil and Gas;
- National Research University “Moscow Power Engineering Institute” (NRU MPEI);
- RUDN University;
- Project “Reliable Partner”;
- Union of Oil and Gas Producers of Russia;
- Center for Social Design “Platform”;
- Russian Union of Industrialists and Entrepreneurs (RSPP RF);
- Chamber of Commerce and Industry of the Russian Federation (CCI RF);
- Moscow Chamber of Commerce and Industry (MCCI);
- 1st Media Invest (1MI);
- All-Russian public organization “Business Russia”
Official analytical partner of the contest: “Medialogy” company
General information partner: MIA “Russia Today”
Official media partner: AEI “PRIME”
Strategic media partner: “Komsomolskaya Pravda”
Industry Information Partner: “Fuel and Energy Complex (TEK). Development strategies”
Industry Internet Partner: Energyland.info
Official Telegram partner: EnergyToday
The “KonTEKst” awards provide information support to more than 20 industry media:
Media group “All Russia”, TV channel “PRo Business”, information portals – EnergyLand.info,RusCable.ru, Neftianka.ru, Oil and gas information agency, Teknoblog.ru, Peretok.ru, Public.ru, Radio”Mediametrics”, telegram channel EnergyToday, magazines “TEK. Development strategies”, “Regionalenergy and energy saving”, “Electricity. Transmission, Distribution”, “Energy Security and EnergySaving”, “Energy of Modernization”, “EnergoInfo”, “EnergoExpert”, “Energetik”, “Oil and Gas Vertical”,“Oil and Capital”, “Media News”, “Press Service”, PR-news, PR-info, Energy and Industry of Russia,Quality Standard, Ecological Bulletin, Mining Vedomosti, Mining Portal of Russia and others.
Detailed information about “KonTEKst” can be found on the award website: https://konkurs-tek.ru/
Join the “KonTEKst” Competition group on Facebook: https://www.facebook.com/groups/konkurstek/?fref=ts
Organizing Committee of the Competition: email@example.com