Are there any prospects for domestic tourism? The talk show “RroTourism” was held at Innoprom

On July 6, within the framework of the International Industrial Exhibition “Innoprom” 2022, the talkshow ProTourism took place.

On July 6, within the framework of the International Industrial Exhibition “Innoprom” 2022, the talkshow ProTourism took place.

The discussion was attended by:

  • Director of the Department for the Development of Tourism and the Hospitality Industry of the Sverdlovsk region Elmira Tukanova;
  • Mayor of Yekaterinburg Alexey Orlov;
  • Director of the Research Department of the Communication Agency “GlavSovetnik” Ekaterina Kovarina;
  • Organizer and general producer of the Ural Music Night festival Evgeny Gorenburg;
  • Leader of the “Chaif” group Vladimir Shakhrin;
  • Deputy General Director of the Russian News Agency TASS Andrey Sokolov;
  • Managing Director of the Administration of the Southern Administrative District of the Sverdlovsk region Vladimir Shauraks;
  • Head of the Competence Center in the field of tourism of the Yugra Development Fund Vladislava Vishnevskaya.

During the talk show, the participants discussed the prospects for the development of domestic tourism in the regions of Russia, and also touched upon the issues of its features and specifics.

“The development of domestic tourism should be based on the identity of each individual region. It isworth noting that Yekaterinburg has succeeded in this regard. We have many unique attractions andevents, partially thanks to a well-developed event industry. This year, tour operators were selling vouchers for the Ural Music Night, including accommodation, meals, an excursion program and, ofcourse, a visit to the festival. This suggests that Yekaterinburg is interesting as a tourist center, a complex. However, we have a lot of work to do in creating and maintaining the infrastructure of hospitality and transport”, said the Mayor of Yekaterinburg Alexey Orlov.

Ekaterina Kovarina, Director of the Research Department of the “GlavSovetnik” Communication Agency,presented an analysis that suggests that there is a certain preponderance in the distribution of investments in tourist facilities in the regions: investors are mainly interested in investing in accommodation facilities, while tourist leisure facilities are deprived of attention.

Ekaterina also noted that the development of a tourist product in any territory is a complicated and complex process that requires a professional approach in the research part not only at the stage of project creation, but also throughout its implementation. “Often, investors simply do not notice the risks that further hinder the quality implementation of the project, and we know exactly how to avoid such obstacles”.

Elmira Tukanova, Director of the Department for the Development of Tourism and the Hospitality Industry of the Sverdlovsk region, said that the development of domestic tourism is now more relevant than ever, and in conditions of uncertainty, it is especially important to constantly update and change territorial tourism strategies to meet modern realities.

Andrey Sokolov, Deputy Director General of the Russian News Agency TASS, noted that the experience of domestic tourism in the country is not sufficiently developed and at the moment it is worth paying more attention to it. Andrey suggested instilling the habit of traveling around his country during school years: organizing tours for schoolchildren to regional capitals, as well as to cultural centers of our country.

In general, the participants of the talk show agreed that tourism in the regions of Russia has a high potential and represents a large field for the development of interesting and relevant projects with a large number of diverse stakeholders.

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