On February 19, on the basis of the Ural Federal University, students defended their final theses on the basis of the course on marketing from the leading experts of the AKAR market.
The projects were defended in front of the commission of experts from AKAR Ural and representatives of companies whose cases formed the basis for the work done.
The “GlavSovetnik” Communication Agency supervised a group of students who worked with the case ofthe “Big Stage Professional” company, which organizes large-scale concert events.
Together with the curators, the guys developed a comprehensive communication strategy that covered all channels: digital, media, advertising, and even personal brand positioning and the owner’s expertise.
The work aroused great interest of the commission, including the owner of the company present at the defense.
As a result of the work of the workshop, all students received diplomas, two of which were with the highest score.