How much, how much? Three million self-employed in the country!

A round table was held in Moscow, at which they presented the “Self-employment in Russia” study, carried out by the Research Department of the “GlavSovetnik” in collaboration with the electronic staffing platform “Rocket Work”


The growth leaders in terms of the number of self-employed in Russia were Ingushetia (an increase of 407% since the beginning of the year), Karachay-Cherkessia (140%), North Ossetia-Alania (104%) and the Kabardino-Balkarian Republic (102%).


And this is not surprising, since there are strong traditions of self-employment in the region and possible pressure to become self-employed in order to save on taxes. At the same time, the regions that are leaders in the number of self-employed per 100 thousand people are the regions of “primary self-employment”, that is, those first constituent entities of the Russian Federation in which the NAP regime was tested during 2019 and the first half of 2020, before it’s spread to the entire territory of the country, namely Moscow (4,274 self-employed per 100 thousand people), Tatarstan (3,130 people), St. Petersburg (2,915 people), Moscow region (2,755 people) and Kaluga region (1,971 people)


The most popular fields of activity of the self-employed are the fashion and beauty industry (33% of the total number of self-employed), trade (22%), as well as construction and renovation (10%). In addition, cleaning and housekeeping, entertainment, training and education, taxi and finance have become popular fields of activity among the self-employed.


The main portrait characteristics of the self-employed in the age group from 18 to 30 years old are: for men – young post-graduation specialists and those who want to start their own business; for women – young post-graduation specialists and people on maternity leave. In the age group from 31 to 46 years they are, for men and women, those who switched to NAP from Sole Proprietors or those to whom the employer offered the best conditions with NAP.


Among men, the NAP tax regime is mainly used by representatives of craft professions. Analysis of the comments showed that for some, the insight to the choice to become self-employed is the prospect of starting their own business. In this case, the NAP acts as a “safety cushion” between the opening of the SP.


Among women, the NAP tax regime is mainly used by representatives of creative professions, as well as professions in the beauty sphere. Basically, all these professions involve a free schedule and work that is not tied to a specific workplace.


The research methodology is original, it was not used before us: we collected a special semantic core of requests to monitor the comments of those who have already become self-employed and those who want to become self-employed. This data set was manually analyzed for fears, doubts, satisfaction with the regime.


Thanks to this technique, we learn the insights of the audience that they express in communities of interest in a comfortable environment for themselves, without adjusting the answers to “socially acceptable”, as can happen in social surveys.

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