Brand reputation management on the Internet
Reputation management of the company – the leader in the segment of film distribution on the Internet.
With the help of comments from “agents of influence” Digital department stimulated subscribers of the client’s groups in social networks, motivating them to leave more comments and other reactions (likes, reposts), while simultaneously reflecting information attacks of competitors on review sites.
To this end, the department employees carried out daily monitoring of key sites; they were engaged in posting comments on social networks and reviews on review sites; they carried out digital jurisprudence (removal of false reviews).
As a result of the completed work, more than 300 reviews and comments were posted; removed 14 false reviews on review sites; the activity of subscribers in the clients’s groups increased by 4 times.