Contest of outreach projects

Within the framework of collaboration with the construction company of the Sverdlovsk region, the employees of the Communication Agency “Glavniy Sovetnik” carried out the work on communication tasks within the PR program by organizing and holding a competition for information and educational projects on construction topics.

The purpose of the Contest was to identify and encourage completed projects, create new cycles of media projects on television, radio, the media and the Internet, aimed at creating a positive image of the Russian builder and the attractiveness of work in the construction industry, disseminating best practices in the development of construction technologies, increasing the importance of the work of employees in the construction sector.

As part of the work, information interaction was organized with the press services of the largest construction companies, as well as with the ministries of construction and housing and communal services of the constituent entities of the Russian Federation on the issues of the Contest; the placement of information about the competitions in the federal and regional media was provided, due to which more than 50 works were received from 30 regions of Russia. As a result of the competition, a solemn award ceremony of the winners was prepared and held, as well as an exhibition of works by photojournalists – participants of the Contest.