Market analysis for the possibility of promoting a new product of the customer – a representative of a medium-sized business.


As part of the study, the monitoring of the competitive environment of the market was carried out (targeting the home region and the country’s market); a matrix of offers for a given market niche (supply and its value) and a unique selling proposition based on competitive analysis have been formed; recommendations were made on the pricing policy, sales sites and visual communications of the product.


The client received a complete picture of the market situation, identified all the risks and difficulties, and received recommendations for their minimization and successful launch of the product.