Identification of key representatives of the target audience groups using the “character method” at the request of the company – one of the leaders in the construction market.


The Research and Social Projects Department of the CA “Glavniy Sovetnik” was faced with the task of creating a portrait of a representative of each group of target audiences for a detailed understanding of their interests, hobbies and motives in order to form a trade offer completely satisfactory to the client.


A comprehensive analysis of the audience who purchased real estate in new buildings over the past two years was carried out in the following areas: gender, age, interests, educational level, professional activity, hobbies, preferred pastime, ways of obtaining information.


Based on the obtained data, portraits of male and female audiences in each age group were identified with a full description of the insight that determines the choice of real estate and helps to make a decision to purchase it.