Media consumption research

As part of the client request from a developer company – one of the leaders in the construction market – the Research and Social Projects Department of the CA “Glavniy Sovetnik” conducted a large-scale sociological study to identify the most effective channels for placing advertising messages to target audiences of potential buyers.

The study was carried out using the CAPI method to identify the preferred sources of information for consumers of the real estate market, highlighting those information sources that consumers tend to trust when choosing real estate.

Based on the results of the study, a plan was formed for placing advertising messages for each group of target audiences, taking into account their preferences in media consumption and using the most effective channels for delivering advertising messages.