Reputation management for the largest Russian developers
For several years, the “GlavSovetnik” Communication Agency has been conducting a reputation management campaign for the largest Russian real estate developers in order to create a positive imageof companies in the SMM space.
The main problems, on which information activities are conducted, are: undeveloped social and road infrastructure, problems with the improvement of house territories, the change of the management company from the developer to third-party organizations, negative reviews on various sites.
The campaign presents the following tasks:
- Investigate the information field in order to identify quantitative and qualitative indicators ofthe company’s activities
- Analyze and identify the weaknesses and strengths of construction projects
- Prepare a database of agents to work with negative mentions and form a positive image in social networks
- Determine the policy of interaction with potential and current customers of the customer
- Post positive reviews on thematic sites
- Post information guides on social networks characterizing the developer on the positive side
The “GlavSovetnik” also provided:
- Monitoring and posting negative news about competitors in the construction market in a given region
- Posting news about the development of infrastructure in areas where construction facilities are located
- Maintaining community groups in social networks
- Monitoring of community chats
The results of the campaign were:
- Rejection of third-party management companies
- Reduction of the percentage of negative reviews on feedback platforms, social networks andchat rooms
- Increase of the audience loyalty to the construction company
